How I was Inspired by 2 Industry experts to make changes to my Business plan

I have been inspired from experts Phillip Schelin and Scott Pollov. I have intended to incorporate what I have learned from them into my own business plan as a new business owner.

Expert Phillip s Schelin stresses his philosophy in investing in a product/brand or company. His philosophy is "There must be a need for the product, not just to have, but must have a great purpose." I intend on incorporating this train of thought into my own business plan, because its another way of saying "Be Different" or "Stand Out." If your doing the same thing everyone else is doing how can your company be of interest to an investor? My company is a need because there are many entertainers who need 24 hour access of their record label and mostly do not want to be locked into a 360 deal. In today's economy a 360 deal will stress an artist budget out because if record sales are down, they will look for their endorsements to make up the difference financially. Therefore, sharing your profits from endorsements or any other gig besides music, which is a 360 deal will only keep the artist financially drained. In today's world of music a non contracted 360 deal is definitely a sort after need by the artist.

Another philosophy of Phillip is to have a strong management team in place. Although I will be CEO of my company having a strong management team will get the job done. Management teams are the ones who make the impossible "Possible." The management team for my record label will cater to the artists needs 24 hours a day and although their requests may not be a need, the management team will make it happen. Therefore, I will definitely have a strong management team in place for the success and benefits of my clients.


Expert Scott Pollov focuses on the world of social marketing as an essential asset for a small business success. His theory is that a small business should utilize social marketing for advertisement purposes. Social Marketing brings the new company awareness and popularity through advertising their products/services. I definitely intend on having social marketing as apart of seeking budgeting from an investor for these services. Social marketing is primarily done through the internet, which is also called viral marketing, social media and etc.

Also, Scott ties together his theory of social marketing with having a strong business plan in place. I intend on also having a strong business plan in place. He stresses having a strong business plan because if you can persuade an investor to invest in your brand because it's a need, you have a strong management team, and social marketing your business plan is at an all time high because now the investor sees he can generate revenue.

Currently, I have modified my most recent business plan and added a larger financial budget request for social marketing, seeking more ambitious individuals for management, and i'm making sure the need of the brand is properly stressed within my business plan. I consider these sections to be most important because this depicts if funds can be generated and multiplied.


Posted By Sparkle Callahan
resources: http://bpexpertviews.blogspot.com/ 

Advice From Two Business Plan Experts

Expert Philip Schelin has been in the retail industry for nearly 30 years. He was also CEO of Macy's California. During Philip duration of time there at Macy's he helped the company profit nearly a billions dollars in 11 years. He also had his time on the board of directors at Apple Computer, which is one of the largest technology chains in the world. Expert Philip Schelin has his BA degree in economics and has worked in the retail field for a long time. This kind of experience tells me that he is interested in generating revenue. Although, most investors like to generate money and like to take part in projects that they know will make a return. As an investor expert Philip Schelin likes to invest in things that has a need for it. He believes a product can not be just nice to have, but it must have a great purpose, such as a "need to have." Philip also looks for a great management team, which is very important because although the idea may not be significant, a great management team will make it happen. Philip and most investors make their money through investments. Philip is interested in making money in the field of retail, so opening up a retail business and asking Philip to invest may be more than likely a positive. Philip has originated some investments in Petsmart, Fresh Choice,  and house of Blues.

Expert Scott Pollov has more than 15 years of experience in planning, developing, financing, marketing and more. He has been the founder and managing director of Bizplanit.com and in 2010 chief operations officer a accelerant, a software and IT firm. Although, he seems like a business man of many hats, he definitely is interested in social marketing. According to Scott, Social marketing should be top priority for a small business for advertisement. Scott makes his money from many entities of the business world, but he is a business plan guru. Scott primary goal is to bring together a strong business plan.






Posted By Sparkle Callahan




http://www.usvp.com/printable/bios/PhilS.html
http://www.usatoday.com/money/smallbusiness/startup/week6-qa-business-plan.htm
http://www.soundid.com/about/schlein.html
http://www.networkingphoenix.com/profile/spollov
http://www.peekyou.com/scott_pollov/308195138
http://www.caycon.com/consultant-Scott-Pollov.php