It is important to network and stay current within your specific industry. I have chose to speak about and be apart of the Underground Music awards in NYC as this show caters to the underground and Independent artist, whom have made an impact for that specific year of the wards show. Because my company Plentykashflow Entertainment is an independent label and provide talent management services it is definitely imperative for me to attend this event as a judge or an attendee. At this event the new and independent artist will showcase their talent and have their fan based to show and prove their talent is worth a record label signing them. At this event you have record label executives from major labels as speakers to educate the new talent on the music industry. There is always a huge chance that a new talent maybe signed at this event. There are A&Rs, radio representatives, industry managers etc at this event. Although, this showcase is for new talent, most times mainstream artists attend to show their support, ICE T, Jadakiss, styles p, Fabolous and much more have shown their support over the years. Giving out awards at this showcased shows the new and independent talent that their craft is being recognized. This event is annually and every year I show my support because it is always new talent that I can be an encouragement to.
What I love most about this award show is that it is not just catered to the music realm, but it also caters to DJ's, producers etc. The Underground Music Awards has 37 categories to show the new talent their accomplishments are appreciated by giving them an award. Because this event is only annually artists wait patiently and work hard the entire year to get a award. This event is a ticketed event for those that are not being honored and some of the proceeds will be donated to the Hope for Haitian Children Foundation. Many current mainstream artists actually has been signed by a major label from their showcase at the Underground Music Awards. Artists such as Nicki Minaj, Freeway, Papoose and much more. I admonish all new talent and independent artist to attend this event even though its ticketed if you are not being honored, because you never know who you just might meet. Its always possible you can be sitting to a major executive from a label, that can change your career path. The Underground Music Awards is the best place for an independent artist and new talent to showcase and network their talent.
http://www.undergroundmusicawards.com/
http://allhiphop.com/stories/news/archive/2009/08/18/21900024.aspx
Posted By Sparkle Callahan
Twitter: @sparklecallahan
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