Top Music Executive L.A Reid moves to Epic Records

Whats new? On June 16, 2011 word spread out that Long time music Executive L.A Reid new label home is now Epic records starting July 2011. A few months back L.A Reid left his long time home Def Jam records to be a judge on a music singer competition reality show tiltled "X FACTOR." L.A Reid will be reunited with acts he discovered and developed such as pop R&B star Usher and PINK. L.A Reid title at Epic will be chairman, he will be replacing songwriter Amanda Ghost whom controversial topics almost destroyed the company. Epic has already signed a new group called "Duo Karmin" who gained instant notoriety from there youtube cover of Chris Brown. L.A Reid has a great passion for Pop music and is currently looking for the next Rihanna, Kanye West or Lady Gaga. These artists are the kind of artist that are stars and are mutually assets to record labels. There is talk that L.A Reid will also gear Epic records towards more Urban releases as well. Which may not be a great look, although Epic has many Pop acts. Many acts will also be joint venturing with Epic records from labels such as Sony, Jive records and RCA. Acts like "OutKast" and Britney Spears will more than likely be apart of this new joint venture. Many say L.A Reid is bringing back the times when he first made a name for himself.230 L.A Reid on the T.V show X FACTOR is also giving out record deal contracts to the winner and 5 million dollars in cash. The winner will receive a recording contract with Epic records if they win. Some say it is very beneficial to the acts because they have an expert week after week telling them musical advice.288 There is also an open door for Hip Hop talent with likes of Jay Z, Lil Wayne and Drake. L.A Reid is taking nothing but superstars.





Posted By Sparkle Callahan
Entertainmentweekly.com
Billboard.com

New Reality Show "Ice LOVES Coco" premiers June 12th on E Television

New reality show "Ice LOVES Coco" premieres on sunday June 12th on E! Television network. The show will be about Ice T and his lovely wife Coco ultimate love and passion as a couple. Co-starring will be their new addition to the family, Old english bull dog and family pet, Spartacus. I have been seeing so many different video trailers promoting the show and it actually looks very interesting and funny. The show is compared to the old show "I Love Lucy." The show depicts their love life but also the humorous co-stars, which are also apart of their lives. I hear that Coco have a very fierce and sassy LGBT assistant who adores her and knows exactly what Coco loves. Also she has another assistant, which is very laid back, serious and make sure everything is top notch for Coco. Some of the characters of the show also include Coco's mom, sister, best friend, nieces and nephews.

Another part of the show is the renewing of the couple vows. Although they have been married for 10 years their love is like the 1st day they met. Ice T and Coco prepares for the renewing of their vows and the occasion takes place in Los Angeles at the "W" hotel. Some of the celebrity guests include Pimp magic Don Juan, comedian Katt Williams, rapper Snoop Dogg, old school artist Flavor Flav, and Ice T Hip Hop artist "KnightPKF." The renewal of the vows ceremony was catered with red velvet cupcakes, mini cheeseburgers, french fries, and macaroni and cheese. There also was a red carpet in which photographers captured the above photo of them walking to the hall where the ceremony would be held. There is so much more to the show as I hear and see the promotion taking place on the internet and the E network. As a publicist I'm so excited to see more of the show on sunday June 12th at 10:30pm on E! television.

Posted by Sparkle Callahan

http://www.aoltv.com/2011/05/04/ice-loves-coco-video/

http://www.eonline.com/on/shows/ice_loves_coco/index.html