Whats new? On June 16, 2011 word spread out that Long time music Executive L.A Reid new label home is now Epic records starting July 2011. A few months back L.A Reid left his long time home Def Jam records to be a judge on a music singer competition reality show tiltled "X FACTOR." L.A Reid will be reunited with acts he discovered and developed such as pop R&B star Usher and PINK. L.A Reid title at Epic will be chairman, he will be replacing songwriter Amanda Ghost whom controversial topics almost destroyed the company. Epic has already signed a new group called "Duo Karmin" who gained instant notoriety from there youtube cover of Chris Brown. L.A Reid has a great passion for Pop music and is currently looking for the next Rihanna, Kanye West or Lady Gaga. These artists are the kind of artist that are stars and are mutually assets to record labels. There is talk that L.A Reid will also gear Epic records towards more Urban releases as well. Which may not be a great look, although Epic has many Pop acts. Many acts will also be joint venturing with Epic records from labels such as Sony, Jive records and RCA. Acts like "OutKast" and Britney Spears will more than likely be apart of this new joint venture. Many say L.A Reid is bringing back the times when he first made a name for himself.230 L.A Reid on the T.V show X FACTOR is also giving out record deal contracts to the winner and 5 million dollars in cash. The winner will receive a recording contract with Epic records if they win. Some say it is very beneficial to the acts because they have an expert week after week telling them musical advice.288 There is also an open door for Hip Hop talent with likes of Jay Z, Lil Wayne and Drake. L.A Reid is taking nothing but superstars.
Posted By Sparkle Callahan
Entertainmentweekly.com
Billboard.com
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