Sunday, January 22, 2012

Is SOPA a GOOD thing or a BAD thing?

Is SOPA a GOOD thing or a BAD thing?


SOPA was designed and made to block out unknown websites that traffic in pirated American material. This act can have an ideal major impact on google, Facebook, twitter and any other major internet site. There is good benefits from SOPA and there is bad benefits from SOPA. Having SOPA can be good for the business or company getting their product sold on line without their input. SOPA can even benefit for all the cyber bullying and or crimes with the youth that take place over the net. However, the bad benefits can affect google, which is one of the largest internet resources for information. This can also affect all independent artists that are pursing a musical career or any kind of career that utilizing the internet for free advertisement and promotions.

There has been copyright negligence due to the internet being a free way to make money or to release free product items. As a result many musicians are making less than half of what they use to make in revenue. There are also ways a paypal can be set up for product purchases of books, music, movies and more. Many business owners most times do not know about other sites that maybe selling their products. Once the owner founds out, through SOPA they will be able to get this site removed and google will have to respect this request. Although, I understand the good and the bad benefits of SOPA, I do believe that this will not take place. Because the internet is such at a high demand of how business is handled and also more convenient consumers, SOPA will not take place. There are so many applications that cell phones all have that allow free music downloads and product purchases. Although, we may not know exactly who is creating these sites its still a good benefit as well as a bad benefit. SOPA is definitely a bitter sweet situation!



Posted By: Sparkle Callahan


Resources

http://www.nydailynews.com/opinion/sopa-people-article-1.1009499?localLinksEnabled=false

http://www.youtube.com/watch?v=tzqMoOk9NWc

Sunday, January 8, 2012

A CHUNK of your LIFE is digital!!!

In todays world of technology it's almost impossible not to have a cell phone, seek information from the internet or use a computer. Technology has evolved in the past years in so many ways, but ultimately forcing consumers to depend on it for resources. There are many people in todays society who was forced to become computer literate due to employment of having to apply for an opportunity, which required an online application. Apparently it is obvious that technology has just made itself inevitable to consumers. When cell phones are purchased, especially smart phones they come with multiple applications for download, such as youtube, Facebook and twitter. Most banks as well are utilizing the internet for transactions such as deposits, withdrawals, inquiries and transfers. It is almost impossible to conduct any kind of business today without using the internet as a resource, "A Chunk of Your Life is Digital." 149

There are several major marketing digital businesses, such as social network marketing, database marketing, mobile marketing, search engine marketing, search engine optimization, and viral marketing. using these marketing strategies have different purposes. For instance, social marketing is to interact/network and make connections through twitter, Facebook, linkedIn etc. Database Marketing is a huge information board of contacts to your target audience of consumers, Database Marketing is used to inform. Mobile Marketing is utilizing the internet through a mobile device such as a cell phone. Search Engine Marketing is pay per click of advertisement and you are paying for Ad placement. Search Engine Optimization is making sure your site is easy to find through the search browser, this is important to any kind of Digital Marketing campaign. Your search should be made easy to the consumer so they may find you when needed. Viral Marketing creates awareness through Facebook, twitter, youtube etc. Having this kind of Digital Marketing creates popularity viral through the internet. 163

When you pay close attention to the way of communication, retrieving information, creating awareness, connecting and networking this shows you and the consumer that A CHUNK of your LIFE is digital!!!!


Resources

http://www.corporategovernance-asia.com/2011/12/26/the-importance-of-digital-marketing-getting-in-touch-with-todays-consumer/

Posted By Sparkle Callahan