There are two trends in the entertainment industry I would like to discuss, which is public relations and social media (bloggers). These 2 entities within the entertainment industry has changed drastically and are definitely interrelated with each other. It has become almost impossible to use one without the other, especially with the huge demand for a social media buzz by record labels for artist. Due to social media it has changed the way businesses make decisions. However, I'm a publicist and work all my clients public relations projects, and I find myself working closely with bloggers, and journalist. Bloggers and journalist live in the internet world and all their content is released virally on a consecutive basis. Having relationships with these bloggers and journalists makes my job as a publicist run much smoother, as I also have clients that content needs to be spread out virally through the internet.
As a publicist I need the journalist & bloggers and as a blogger and journalist they need publicists, we both have the control to influence the public opinion. However, publicist have the celebrity client & news, but the bloggers and journalist have just the news. Most of the time bloggers and journalist would contact publicist for a story on their celebrity client and then release it through print and virally on the internet. Publicist contact bloggers and journalist when they want content from their clients to go viral, and we also have the power to invite them to our red carpet star studded events.
As a recent graduate from fullsail I'm prepared to excel in these areas within the entertainment industry because of knowledge I gained thus far. The knowledge I have gained, such as knowing what SEO, back links are have opened my eyes to understand the importance of my relationships with bloggers and journalists. Having digital marketing as an imperative goal as a publicist for your clients makes social media seem easy.
Posted By: Sparkle Callahan
Resource:
http://blog.prnewswire.com/2011/12/27/trends-in-public-relations-for-2012/
Sunday, March 25, 2012
Monday, March 12, 2012
The 3 Remedies For Entrepreneurs Fear: Accept, Appreciate, and Adjust
The 3 Remedies For Entrepreneurs FEAR: Accept, Appreciate and
Adjust
As a entrepreneur the world of business can be very
challenging whether your opening up a home business or public business. The
fear of not being successful, not making the right decisions or letting your
staff or clients down can be food to the word fear. The fear creeps up because
in business many things are very unpredictable and everyday is not the same.
However, being an entrepreneur puts you in leadership position and the reliability
of others. As an entrepreneur we sometimes look for an answer to fall out of
the sky or a budget to be released from the heavens. But, according to www.inc.com as an entrepreneur with fear you
should accept, appreciate and adjust the way you think. If we do not accept,
appreciate and adjust we are giving ourselves headaches and many sleepless
nights.
As an entrepreneur accept your current situation and have
the faith and strength to move forward. Once you accept you have the strength
to move on because you face the situation head on and attempt to figure out
what may work best. But, not accepting will keep you stagnated on your current
reality especially if your current situation may not be so bright. Acceptance
will allow you to overcome fear and strategize by getting an action plan in
motion.
As an entrepreneur appreciating how far you have come and
recognizing the things about your business and life that are going well, will
allow you to see the better side of things. This is a mental process and notes
that whatever you think about will change your way of thinking in seconds.
Understand that in entrepreneurship there are always new things to learn, so
appreciate what you have so far and move forward.
Lastly, is adjust start to think what you want as an
entrepreneur and your possibilities. Start to change your way of thinking and
see things from a brighter perspective. The questions such as what can I do to
make things better? What will it take? What tools do I need? This is all in
changing your thoughts from negative to positive.
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