Marcus Jordan is The cause of UCF loosing its Adidas Sponsorship

In the world of sports there are many stipulations and protection laws that must be in place, for the protection of trademarks, patent laws, and copyrights. Over the years there has been many controversies with sports teams taking legal action against another team or company because of this matter. However, it is important to protect all brands, logos etc to avoid any sort of legal action.

Recently, Professional basketball player Michael Jordan son Marcus Jordan denied wearing an Adidas sneaker during his game. But, instead insisted he wear his father air Jordan Nike Air sneakers, although Adidas was sponsoring the UCF. When Marcus denied wearing the Adidas sneaker during his game, Adidas then terminated their sponsorship with UCF. The UCF is now suffering from any future sponsorships because of this matter. Part of the sponsorship all coaches, and athletes were suppose to wear the Adidas clothing. However, I guess Marcus saw this as a conflict of interest/trademark issue with his father brand Nike Air. The UCF lost its 3million dollar adidas sponsorship and any future Adidas sponsorships is also in question. However, Marcus argues the fact that the school said he could wear his father sneakers, although they knew they had a contract with Adidas. It was very important for Adidas to have the most famous athletes to wear their apparel during the UCF games. It would have been a mutual benefit for Michael Jordan's son Marcus Jordan to wear Adidas sneakers during the game.


Resources;

http://www.huffingtonpost.com/2009/11/05/marcus-jordan-wears-dads_n_346783.html

http://blogs.orlandosentinel.com/sports_bianchi/2009/10/i-dont-blame-adidas-i-dont-blame-them-one-bit-in-the-controversy-regarding-what-brand-of-shoes-marcus-jordan-the-son-o.html

http://chicagoist.com/2009/11/05/jordan_wears_nike_adidas_bids_adieu.php

Posted By Sparkle Cllahan