There are two trends in the entertainment industry I would like to discuss, which is public relations and social media (bloggers). These 2 entities within the entertainment industry has changed drastically and are definitely interrelated with each other. It has become almost impossible to use one without the other, especially with the huge demand for a social media buzz by record labels for artist. Due to social media it has changed the way businesses make decisions. However, I'm a publicist and work all my clients public relations projects, and I find myself working closely with bloggers, and journalist. Bloggers and journalist live in the internet world and all their content is released virally on a consecutive basis. Having relationships with these bloggers and journalists makes my job as a publicist run much smoother, as I also have clients that content needs to be spread out virally through the internet.
As a publicist I need the journalist & bloggers and as a blogger and journalist they need publicists, we both have the control to influence the public opinion. However, publicist have the celebrity client & news, but the bloggers and journalist have just the news. Most of the time bloggers and journalist would contact publicist for a story on their celebrity client and then release it through print and virally on the internet. Publicist contact bloggers and journalist when they want content from their clients to go viral, and we also have the power to invite them to our red carpet star studded events.
As a recent graduate from fullsail I'm prepared to excel in these areas within the entertainment industry because of knowledge I gained thus far. The knowledge I have gained, such as knowing what SEO, back links are have opened my eyes to understand the importance of my relationships with bloggers and journalists. Having digital marketing as an imperative goal as a publicist for your clients makes social media seem easy.
Posted By: Sparkle Callahan
Resource:
http://blog.prnewswire.com/2011/12/27/trends-in-public-relations-for-2012/
Sunday, March 25, 2012
Monday, March 12, 2012
The 3 Remedies For Entrepreneurs Fear: Accept, Appreciate, and Adjust
The 3 Remedies For Entrepreneurs FEAR: Accept, Appreciate and
Adjust
As a entrepreneur the world of business can be very
challenging whether your opening up a home business or public business. The
fear of not being successful, not making the right decisions or letting your
staff or clients down can be food to the word fear. The fear creeps up because
in business many things are very unpredictable and everyday is not the same.
However, being an entrepreneur puts you in leadership position and the reliability
of others. As an entrepreneur we sometimes look for an answer to fall out of
the sky or a budget to be released from the heavens. But, according to www.inc.com as an entrepreneur with fear you
should accept, appreciate and adjust the way you think. If we do not accept,
appreciate and adjust we are giving ourselves headaches and many sleepless
nights.
As an entrepreneur accept your current situation and have
the faith and strength to move forward. Once you accept you have the strength
to move on because you face the situation head on and attempt to figure out
what may work best. But, not accepting will keep you stagnated on your current
reality especially if your current situation may not be so bright. Acceptance
will allow you to overcome fear and strategize by getting an action plan in
motion.
As an entrepreneur appreciating how far you have come and
recognizing the things about your business and life that are going well, will
allow you to see the better side of things. This is a mental process and notes
that whatever you think about will change your way of thinking in seconds.
Understand that in entrepreneurship there are always new things to learn, so
appreciate what you have so far and move forward.
Lastly, is adjust start to think what you want as an
entrepreneur and your possibilities. Start to change your way of thinking and
see things from a brighter perspective. The questions such as what can I do to
make things better? What will it take? What tools do I need? This is all in
changing your thoughts from negative to positive.
Resources:
Monday, February 27, 2012
How I was Inspired by 2 Industry experts to make changes to my Business plan
I have been inspired from experts Phillip Schelin and Scott Pollov. I have intended to incorporate what I have learned from them into my own business plan as a new business owner.
Expert Phillip s Schelin stresses his philosophy in investing in a product/brand or company. His philosophy is "There must be a need for the product, not just to have, but must have a great purpose." I intend on incorporating this train of thought into my own business plan, because its another way of saying "Be Different" or "Stand Out." If your doing the same thing everyone else is doing how can your company be of interest to an investor? My company is a need because there are many entertainers who need 24 hour access of their record label and mostly do not want to be locked into a 360 deal. In today's economy a 360 deal will stress an artist budget out because if record sales are down, they will look for their endorsements to make up the difference financially. Therefore, sharing your profits from endorsements or any other gig besides music, which is a 360 deal will only keep the artist financially drained. In today's world of music a non contracted 360 deal is definitely a sort after need by the artist.
Another philosophy of Phillip is to have a strong management team in place. Although I will be CEO of my company having a strong management team will get the job done. Management teams are the ones who make the impossible "Possible." The management team for my record label will cater to the artists needs 24 hours a day and although their requests may not be a need, the management team will make it happen. Therefore, I will definitely have a strong management team in place for the success and benefits of my clients.
Expert Scott Pollov focuses on the world of social marketing as an essential asset for a small business success. His theory is that a small business should utilize social marketing for advertisement purposes. Social Marketing brings the new company awareness and popularity through advertising their products/services. I definitely intend on having social marketing as apart of seeking budgeting from an investor for these services. Social marketing is primarily done through the internet, which is also called viral marketing, social media and etc.
Also, Scott ties together his theory of social marketing with having a strong business plan in place. I intend on also having a strong business plan in place. He stresses having a strong business plan because if you can persuade an investor to invest in your brand because it's a need, you have a strong management team, and social marketing your business plan is at an all time high because now the investor sees he can generate revenue.
Currently, I have modified my most recent business plan and added a larger financial budget request for social marketing, seeking more ambitious individuals for management, and i'm making sure the need of the brand is properly stressed within my business plan. I consider these sections to be most important because this depicts if funds can be generated and multiplied.
Posted By Sparkle Callahan
resources: http://bpexpertviews.blogspot.com/
Expert Phillip s Schelin stresses his philosophy in investing in a product/brand or company. His philosophy is "There must be a need for the product, not just to have, but must have a great purpose." I intend on incorporating this train of thought into my own business plan, because its another way of saying "Be Different" or "Stand Out." If your doing the same thing everyone else is doing how can your company be of interest to an investor? My company is a need because there are many entertainers who need 24 hour access of their record label and mostly do not want to be locked into a 360 deal. In today's economy a 360 deal will stress an artist budget out because if record sales are down, they will look for their endorsements to make up the difference financially. Therefore, sharing your profits from endorsements or any other gig besides music, which is a 360 deal will only keep the artist financially drained. In today's world of music a non contracted 360 deal is definitely a sort after need by the artist.
Another philosophy of Phillip is to have a strong management team in place. Although I will be CEO of my company having a strong management team will get the job done. Management teams are the ones who make the impossible "Possible." The management team for my record label will cater to the artists needs 24 hours a day and although their requests may not be a need, the management team will make it happen. Therefore, I will definitely have a strong management team in place for the success and benefits of my clients.
Expert Scott Pollov focuses on the world of social marketing as an essential asset for a small business success. His theory is that a small business should utilize social marketing for advertisement purposes. Social Marketing brings the new company awareness and popularity through advertising their products/services. I definitely intend on having social marketing as apart of seeking budgeting from an investor for these services. Social marketing is primarily done through the internet, which is also called viral marketing, social media and etc.
Also, Scott ties together his theory of social marketing with having a strong business plan in place. I intend on also having a strong business plan in place. He stresses having a strong business plan because if you can persuade an investor to invest in your brand because it's a need, you have a strong management team, and social marketing your business plan is at an all time high because now the investor sees he can generate revenue.
Currently, I have modified my most recent business plan and added a larger financial budget request for social marketing, seeking more ambitious individuals for management, and i'm making sure the need of the brand is properly stressed within my business plan. I consider these sections to be most important because this depicts if funds can be generated and multiplied.
Posted By Sparkle Callahan
resources: http://bpexpertviews.blogspot.com/
Sunday, February 5, 2012
Advice From Two Business Plan Experts
Expert Philip Schelin has been in the retail industry for nearly 30 years. He was also CEO of Macy's California. During Philip duration of time there at Macy's he helped the company profit nearly a billions dollars in 11 years. He also had his time on the board of directors at Apple Computer, which is one of the largest technology chains in the world. Expert Philip Schelin has his BA degree in economics and has worked in the retail field for a long time. This kind of experience tells me that he is interested in generating revenue. Although, most investors like to generate money and like to take part in projects that they know will make a return. As an investor expert Philip Schelin likes to invest in things that has a need for it. He believes a product can not be just nice to have, but it must have a great purpose, such as a "need to have." Philip also looks for a great management team, which is very important because although the idea may not be significant, a great management team will make it happen. Philip and most investors make their money through investments. Philip is interested in making money in the field of retail, so opening up a retail business and asking Philip to invest may be more than likely a positive. Philip has originated some investments in Petsmart, Fresh Choice, and house of Blues.
Expert Scott Pollov has more than 15 years of experience in planning, developing, financing, marketing and more. He has been the founder and managing director of Bizplanit.com and in 2010 chief operations officer a accelerant, a software and IT firm. Although, he seems like a business man of many hats, he definitely is interested in social marketing. According to Scott, Social marketing should be top priority for a small business for advertisement. Scott makes his money from many entities of the business world, but he is a business plan guru. Scott primary goal is to bring together a strong business plan.
Posted By Sparkle Callahan
http://www.usvp.com/printable/bios/PhilS.html
http://www.usatoday.com/money/smallbusiness/startup/week6-qa-business-plan.htm
http://www.soundid.com/about/schlein.html
http://www.networkingphoenix.com/profile/spollov
http://www.peekyou.com/scott_pollov/308195138
http://www.caycon.com/consultant-Scott-Pollov.php
Expert Scott Pollov has more than 15 years of experience in planning, developing, financing, marketing and more. He has been the founder and managing director of Bizplanit.com and in 2010 chief operations officer a accelerant, a software and IT firm. Although, he seems like a business man of many hats, he definitely is interested in social marketing. According to Scott, Social marketing should be top priority for a small business for advertisement. Scott makes his money from many entities of the business world, but he is a business plan guru. Scott primary goal is to bring together a strong business plan.
Posted By Sparkle Callahan
http://www.usvp.com/printable/bios/PhilS.html
http://www.usatoday.com/money/smallbusiness/startup/week6-qa-business-plan.htm
http://www.soundid.com/about/schlein.html
http://www.networkingphoenix.com/profile/spollov
http://www.peekyou.com/scott_pollov/308195138
http://www.caycon.com/consultant-Scott-Pollov.php
Sunday, January 22, 2012
Is SOPA a GOOD thing or a BAD thing?
Is SOPA a GOOD thing or a BAD thing?
SOPA was designed and made to block out unknown websites that traffic in pirated American material. This act can have an ideal major impact on google, Facebook, twitter and any other major internet site. There is good benefits from SOPA and there is bad benefits from SOPA. Having SOPA can be good for the business or company getting their product sold on line without their input. SOPA can even benefit for all the cyber bullying and or crimes with the youth that take place over the net. However, the bad benefits can affect google, which is one of the largest internet resources for information. This can also affect all independent artists that are pursing a musical career or any kind of career that utilizing the internet for free advertisement and promotions.
There has been copyright negligence due to the internet being a free way to make money or to release free product items. As a result many musicians are making less than half of what they use to make in revenue. There are also ways a paypal can be set up for product purchases of books, music, movies and more. Many business owners most times do not know about other sites that maybe selling their products. Once the owner founds out, through SOPA they will be able to get this site removed and google will have to respect this request. Although, I understand the good and the bad benefits of SOPA, I do believe that this will not take place. Because the internet is such at a high demand of how business is handled and also more convenient consumers, SOPA will not take place. There are so many applications that cell phones all have that allow free music downloads and product purchases. Although, we may not know exactly who is creating these sites its still a good benefit as well as a bad benefit. SOPA is definitely a bitter sweet situation!
Posted By: Sparkle Callahan
Resources
http://www.nydailynews.com/opinion/sopa-people-article-1.1009499?localLinksEnabled=false
http://www.youtube.com/watch?v=tzqMoOk9NWc
SOPA was designed and made to block out unknown websites that traffic in pirated American material. This act can have an ideal major impact on google, Facebook, twitter and any other major internet site. There is good benefits from SOPA and there is bad benefits from SOPA. Having SOPA can be good for the business or company getting their product sold on line without their input. SOPA can even benefit for all the cyber bullying and or crimes with the youth that take place over the net. However, the bad benefits can affect google, which is one of the largest internet resources for information. This can also affect all independent artists that are pursing a musical career or any kind of career that utilizing the internet for free advertisement and promotions.
There has been copyright negligence due to the internet being a free way to make money or to release free product items. As a result many musicians are making less than half of what they use to make in revenue. There are also ways a paypal can be set up for product purchases of books, music, movies and more. Many business owners most times do not know about other sites that maybe selling their products. Once the owner founds out, through SOPA they will be able to get this site removed and google will have to respect this request. Although, I understand the good and the bad benefits of SOPA, I do believe that this will not take place. Because the internet is such at a high demand of how business is handled and also more convenient consumers, SOPA will not take place. There are so many applications that cell phones all have that allow free music downloads and product purchases. Although, we may not know exactly who is creating these sites its still a good benefit as well as a bad benefit. SOPA is definitely a bitter sweet situation!
Posted By: Sparkle Callahan
Resources
http://www.nydailynews.com/opinion/sopa-people-article-1.1009499?localLinksEnabled=false
http://www.youtube.com/watch?v=tzqMoOk9NWc
Sunday, January 8, 2012
A CHUNK of your LIFE is digital!!!
In todays world of technology it's almost impossible not to have a cell phone, seek information from the internet or use a computer. Technology has evolved in the past years in so many ways, but ultimately forcing consumers to depend on it for resources. There are many people in todays society who was forced to become computer literate due to employment of having to apply for an opportunity, which required an online application. Apparently it is obvious that technology has just made itself inevitable to consumers. When cell phones are purchased, especially smart phones they come with multiple applications for download, such as youtube, Facebook and twitter. Most banks as well are utilizing the internet for transactions such as deposits, withdrawals, inquiries and transfers. It is almost impossible to conduct any kind of business today without using the internet as a resource, "A Chunk of Your Life is Digital." 149
There are several major marketing digital businesses, such as social network marketing, database marketing, mobile marketing, search engine marketing, search engine optimization, and viral marketing. using these marketing strategies have different purposes. For instance, social marketing is to interact/network and make connections through twitter, Facebook, linkedIn etc. Database Marketing is a huge information board of contacts to your target audience of consumers, Database Marketing is used to inform. Mobile Marketing is utilizing the internet through a mobile device such as a cell phone. Search Engine Marketing is pay per click of advertisement and you are paying for Ad placement. Search Engine Optimization is making sure your site is easy to find through the search browser, this is important to any kind of Digital Marketing campaign. Your search should be made easy to the consumer so they may find you when needed. Viral Marketing creates awareness through Facebook, twitter, youtube etc. Having this kind of Digital Marketing creates popularity viral through the internet. 163
When you pay close attention to the way of communication, retrieving information, creating awareness, connecting and networking this shows you and the consumer that A CHUNK of your LIFE is digital!!!!
Resources
http://www.corporategovernance-asia.com/2011/12/26/the-importance-of-digital-marketing-getting-in-touch-with-todays-consumer/
Posted By Sparkle Callahan
There are several major marketing digital businesses, such as social network marketing, database marketing, mobile marketing, search engine marketing, search engine optimization, and viral marketing. using these marketing strategies have different purposes. For instance, social marketing is to interact/network and make connections through twitter, Facebook, linkedIn etc. Database Marketing is a huge information board of contacts to your target audience of consumers, Database Marketing is used to inform. Mobile Marketing is utilizing the internet through a mobile device such as a cell phone. Search Engine Marketing is pay per click of advertisement and you are paying for Ad placement. Search Engine Optimization is making sure your site is easy to find through the search browser, this is important to any kind of Digital Marketing campaign. Your search should be made easy to the consumer so they may find you when needed. Viral Marketing creates awareness through Facebook, twitter, youtube etc. Having this kind of Digital Marketing creates popularity viral through the internet. 163
When you pay close attention to the way of communication, retrieving information, creating awareness, connecting and networking this shows you and the consumer that A CHUNK of your LIFE is digital!!!!
Resources
http://www.corporategovernance-asia.com/2011/12/26/the-importance-of-digital-marketing-getting-in-touch-with-todays-consumer/
Posted By Sparkle Callahan
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